Driving Hand Gel Distribution During Covid

How Category Insight Reacted to Covid

During the coronavirus pandemic, the need for hand sanitisation was at the forefront of everyone’s minds and was a message being given to the whole country by the Prime Minister himself.

With Carex being the Number 1 Brand for Hand Gel, they launched the project to Get Carex Everywhere.

WHS Travel was approached with the idea of using one of its flagship stores to showcase the “Always Carry Carex” message in an impactful way whilst reaching the maximum amount of people possible.

We used the materials provided within following the most up to date category insight to decide on the best possible products to have in store and worked with the Merchandising Team at WHS to decide where secondary sites would feature to maximise the sales opportunity. It was important that the products were at impulse grab locations and that the customer did not have to look for the products.

DCS worked very closely with the Carex team at PZC and the agreement was finally made to include:

Full Store Wrap at Victoria Train Station showcasing Carex products - One of the selling points of Victoria Station is its position within the station means it can be seen from any entrance or exit so can’t be missed! This is one of the reasons this store was selected.

Carex Branded FSDU’s in Top Rail Stores

Hand Gel feature at QMS

Hand Gel feature at Till Fronts

New Listings of additional gel, Sanitizer Spray and Anti-Bac Hand cream

The PZC team then worked extremely quickly to get all the Artwork created ready for store launch on 12 August 2021. The results were amazing, as the images show!

Although during the pandemic footfall in Air and Rail locations decreased, pre covid the annual average footfall at Victoria Station was around 93 million passengers, so we can rest assured that the feature was seen by many. One of the selling points at Victoria is its location within the station means it can be seen from any entrance or exit so can’t be missed!